Analysis Group, Inc.

Senior Media Relations Manager

US-MA-Boston
Category
Marketing

Overview

Analysis Group is one of the largest private economics consulting firms, with more than 800 professionals across 13 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.

 

Reporting to the Vice President Marketing, the Senior Media Relations Manager is an integral part of the Marketing team and will have overall responsibility for leading Analysis Group’s media relations program, as well as pursuing distinctions that add to firm, practice, and consultant credentials.

 

The Senior Media Relations Manager will be responsible for elevating Analysis Group’s market profile through improved quality, focus, and frequency of media coverage; strong integration with our overall marketing efforts; relationships with senior consultants and a keen understanding of their areas of expertise and work; relationships with the media; and continual assessment of credentialing opportunities. The role will leverage thought leadership, expertise of senior consultants, select engagements, and initiatives.

 

Specific responsibilities include:

  • Develop and execute media strategies and tactics for the firm, our practices and initiatives, individual consultants, and regions (where appropriate), consistent with our business approach and across various channels including print, broadcast, online and social media
  • Develop and implement media campaigns
  • Form strong relationships with key reporters and editors
  • Develop messaging; gather background information on issues, firm experience, reporters, etc.; and prepare consultants for contact with the media
  • Source, develop, and maintain media contact lists, media calendars, and distinction/awards calendar
  • Assess, source, and manage third-party tools, as needed
  • Establish media-related goals; create tracking and reporting mechanisms to understand results and assess performance against goals
  • Leverage, repurpose, and help amplify Analysis Group content
  • Initiate, manage, and track distinctions/awards submission efforts
  • Conduct media training as needed
  • Circulate media clips and maintain clip file
  • Secure reprints, as well as permission to reproduce or link to materials
  • Working with the Head of Digital Marketing, ensure content related to media relations efforts is updated on the Analysis Group website and social media sites as appropriate

 

Requirements:

  • Bachelor’s degree
  • Minimum of 7 – 10 years of media relations experience, ideally at least 5 years in-house in a professional services organization
  • Experience starting an in-house media relations effort is a plus
  • Experience in the legal industry along with understanding legal terminology and practices, and/or experience in economics, finance or health care, is a plus
  • Strong relationships with business and relevant industry vertical reporters and editors
  • Exceptional communication and writing skills; the ability to synthesize complex topics into digestible information
  • Intellectual curiosity
  • Strategic and creative thinker; works well in a matrix organization
  • Strong project management skills; self-directed; collaborative
  • Outstanding interpersonal skills, leadership, and diplomacy – the ability to gain consensus through influence, presence, and positive discussion is critical to success
  • Flexibility to handle time-sensitive needs, which can occur outside normal business hours
  • Exceptional standards of excellence and professionalism
  • Experience establishing and using third-party media relations tools
  • Modest travel anticipated

 

 

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  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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