Analysis Group, Inc.

Marketing Data Coordinator

Locations US-MA-Boston
Category
Marketing

Overview

Analysis Group is one of the largest economics consulting firms, with more than 850 professionals across 14 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.

 

The Marketing Data Coordinator works with Analysis Group's client relationship management (CRM) database, InterAction, and related systems to ensure Analysis Group’s contacts are accurate, complete, and current. The Marketing Data Coordinator works closely with others in digital marketing to promote the use of InterAction, and support the creation of mailing lists for direct marketing campaigns. The Marketing Data Coordinator must demonstrate strong attention to detail and excellent problem-solving and communication skills as well as a strong customer-service focus.

 

 

Essential Job Functions and Responsibilities:

  • Improve data quality: monitor and merge duplicate contacts with accurate data, ensure contacts are associated with their respective firm/company, standardize firm/company names and addresses, and populate necessary data fields
  • Assist with data cleansing prioritization by analyzing data from predefined searches and making decisions based on these results in conjunction with understanding business needs
  • Make recommendations for establishing guidelines and processes for entering and maintaining data within InterAction, including instructions for staff on how to manage data changes, such as changes in addresses and/or telephone numbers
  • Develop queries to facilitate customized data searches and reports
  • Execute relational searches and reporting functions while following the highest quality standards
  • Provide consultants and administrators with training and on-going support for InterAction
  • Ensure that consultants and administrators are resolving contacts, vetting lists as appropriate, adding contacts to appropriate lists, and keeping data accurate to confirm that mailings are complete and correct
  • Support list generation for email sends using the Vuture marketing automation platform
  • Assist with tracking of engagement metrics for direct marketing activities

 

Relationships:

  • Support firm-wide marketing efforts by working closely with the Marketing and Business Development team and consulting staff to ensure accurate contact data
  • Work closely with users (administrative and consulting staff), anticipating concerns and  responding to requests  

 

Qualifications:

  • BA degree in Business, Marketing, Market Research or a related field is desired, plus 1 year related experience, preferably in a professional services environment
  • Excellent data manipulation skills, especially within InterAction or other CRM system, and Excel
  • Excellent oral and written communications skills
  • Understanding of direct marketing, as well as mailing list production and quality

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  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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