Analysis Group, Inc.

Digital Marketing Coordinator

Locations US-MA-Boston
Category
Marketing

Overview

Analysis Group is one of the largest economics consulting firms, with more than 850 professionals across 14 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.

 

The Digital Marketing Coordinator is responsible for supporting the company website, social media presence, and other digital marketing efforts.

 

On a strategic level, the Digital Marketing Coordinator has a key role in exploring and recommending innovative approaches to promoting the firm’s expertise online. On a tactical level, the Digital Marketing Coordinator will work with the Head of Digital Marketing to oversee the maintenance and support of the corporate site; manage projects to enhance web systems, infrastructure, and content; optimize site accessibility and performance through search engine optimization; and monitor online traffic for analysis. Additionally, the Digital Marketing Coordinator will take a lead role in managing the corporate social media presence. The Digital Marketing Coordinator interacts with Marketing and Business Development colleagues, consultants, IT staff, and external vendors to ensure the overall quality of the website and other online marketing efforts on an ongoing basis. The Digital Marketing Coordinator also serves as a liaison between Marketing and Business Development and technical staff/vendors.

 

The successful candidate will have strong project management and communication skills, with a high level of commitment to customer service. They will be able to think critically and holistically about the firm’s online presence, and provide ideas proactively. The successful candidate will also enjoy hands-on technical problem solving and execution that requires absolute thoroughness and attention to detail.

 

Essential Job Functions and Responsibilities:

  • Work with content writers and Head of Digital Marketing on website updates and additions, taking an active role not only in developing new features, but repackaging and leveraging of existing content
  • Maintain content, develop new pages, enhance functionality, and ensure overall quality and consistency throughout corporate website
  • Manage corporate social media presence
  • Proactively identify new approaches to improve and grow our online presence; collaborate with Marketing and Business Development team members and vendors to implement
  • Collect, analyze, and report data on relevant usage/traffic and usability statistics
  • Work with vendors and Marketing and Business Development department staff on website initiatives; execute site upgrades and enhancements
  • Maintain documentation on Content Management System and provide training to content editors
  • Assist with digital video production and promotion of video through website and other channels

 

Relationships:

  • Report to Head of Digital Marketing
  • Work closely with all members of the Marketing and Business Development team, including: Marketing Director and Head of Digital Marketing on strategy; editorial on content and messaging; and business development on marketing initiatives
  • Serve as contact with external website vendors, working closely on project engagements, contracts, technical support, and knowledge transfer
  • Work directly with firm IT department on technical issues
  • Work directly with individual consultants and practice teams to provide website metrics on business/marketing initiatives

 

Qualifications:

 

A minimum of a Bachelor’s degree in a technical or creative field or equivalent is required. A minimum of three years of experience in digital marketing is required. Experience supporting a marketing department in a professional services environment is strongly preferred. 

 

Accuracy, attention to detail, and problem solving ability are critical. Position requires multitasking and outstanding organizational and time management skills. Must be proficient editor and proofreader of content posted to the website and work cooperatively with Marketing and Business Development department and consulting staff to produce such materials.

 

Software/Skill Proficiency Requirements:

  • Candidates should have a high level of computer literacy skills, including
    • Expertise in MS Office Suite, Photoshop, Acrobat, HTML, and CSS
    • Experience with Content Management Systems (EpiServer preferred) is required
    • Experience with analytics tools, such as Google Analytics, is required
    • Up-to-date knowledge of web standards and best practices, trends, and usability
  • Strong project management skills
  • Additional experience that would be valued:
    • Experience with audio, video, and interactive components; editing video for web and developing multimedia features

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  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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