Analysis Group is one of the largest economics consulting firms, with more than 850 professionals across 14 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.
The Digital Marketing Coordinator is responsible for supporting the company website, social media presence, and other digital marketing efforts.
On a strategic level, the Digital Marketing Coordinator has a key role in exploring and recommending innovative approaches to promoting the firm’s expertise online. On a tactical level, the Digital Marketing Coordinator will work with the Head of Digital Marketing to oversee the maintenance and support of the corporate site; manage projects to enhance web systems, infrastructure, and content; optimize site accessibility and performance through search engine optimization; and monitor online traffic for analysis. Additionally, the Digital Marketing Coordinator will take a lead role in managing the corporate social media presence. The Digital Marketing Coordinator interacts with Marketing and Business Development colleagues, consultants, IT staff, and external vendors to ensure the overall quality of the website and other online marketing efforts on an ongoing basis. The Digital Marketing Coordinator also serves as a liaison between Marketing and Business Development and technical staff/vendors.
The successful candidate will have strong project management and communication skills, with a high level of commitment to customer service. They will be able to think critically and holistically about the firm’s online presence, and provide ideas proactively. The successful candidate will also enjoy hands-on technical problem solving and execution that requires absolute thoroughness and attention to detail.
Essential Job Functions and Responsibilities:
A minimum of a Bachelor’s degree in a technical or creative field or equivalent is required. A minimum of three years of experience in digital marketing is required. Experience supporting a marketing department in a professional services environment is strongly preferred.
Accuracy, attention to detail, and problem solving ability are critical. Position requires multitasking and outstanding organizational and time management skills. Must be proficient editor and proofreader of content posted to the website and work cooperatively with Marketing and Business Development department and consulting staff to produce such materials.
Software/Skill Proficiency Requirements: