Make an impact at Analysis Group (AG), where we provide our clients with thoughtful, pragmatic solutions to their most challenging business and litigation problems. AG is one of the largest private economics consulting firms, with more than 1,200 professionals across 14 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.
As a member of the Marketing team, the Senior Marketing Data Coordinator works in a collaborative environment with marketing and business development. The Senior Marketing Data Coordinator helps maintain and promote the use of Analysis Group’s CRM platform, as well as other key Marketing systems. The Senior Marketing Data Coordinator also assists in the development of our direct marketing mailing lists and tracking of email engagement metrics to deepen our digital engagement with the firm’s external network.
Essential Job Functions and Responsibilities:
- Develop and execute marketing data strategies that support the operational and functional needs of the department, and the overall firm.
- Improve data quality: monitor and merge duplicate contacts with accurate data, apply appropriate practice area, specialization, and industry tags, ensure contacts are associated with their respective firm/company, standardize firm/company names and addresses, and populate necessary data fields.
- Develop queries to facilitate customized data searches and reports.
- Execute relational searches and reporting functions while following the highest quality standards.
- Support the maintenance of data for our Affiliate Database, and supporting consultants and other staff on their use of the database.
- Provide consultants and administrators with training and on-going support for CRM and ERM.
- Research key client networks; manage related data in CRM.
- Develop tailored list strategies and build mailing lists for direct marketing campaigns.
- Utilize the firm’s marketing automation platform to send marketing mailings and track email engagement metrics.
- Work with Marketing Operations and Marketing Data team members to produce email metrics reports and maintain comprehensive records of direct marketing activities.
- Ensure that consultants and administrators are resolving contacts, vetting lists as appropriate, adding contacts to appropriate lists, and keeping data accurate to confirm that mailings are complete and correct.
- Make recommendations for establishing guidelines and processes for entering and maintaining data within CRM, including instructions for staff on how to manage data changes, such as changes in addresses and/or telephone numbers.
- Assist with other digital marketing data activities as needed.
Qualifications:
- Bachelor’s degree required. Degree in Business, Marketing, Market Research, or a related field preferred.
- Minimum of 3 years relevant experience required, preferably in a professional services environment. An ideal candidate will have 3-6 years of professional experience.
- Proficient in use of CRM systems in a professional services or B2B environment.
- Excellent data manipulation skills, especially within CRM and Excel.
- Excellent oral and written communications skills.
- Adept at developing creative solutions to solve specific business challenges.
- Understanding of digital marketing, as well as mailing list production and quality.
- Intellectual curiosity and a proven aptitude for metrics and statistics.
- Attention to detail and error avoidance.
- To the extent permitted by applicable law, eligible candidates must be authorized to work in the United States without sponsorship or restriction, now and in the future.
Analysis Group embraces diversity and equal opportunity in a deep and meaningful way. We are committed to building teams that represent a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
We provide equal access and opportunities regardless of sex, sexual orientation, gender, gender identity, gender expression, age, religion, race, color, ethnicity, national origin, ancestry, mental and physical ability or disability, medical condition, genetic information, citizenship status, socioeconomic status, veteran and military status, or membership in any other class protected under applicable law. We encourage candidates of all backgrounds to apply.
