Analysis Group is one of the largest international economics consulting firms, with more than 1,500 professionals across 15 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.
The Vice President, Marketing and Communications will partner with practice area and firm leaders to support the planning and execution of Analysis Group’s integrated marketing and communication strategy. This role will oversee marketing execution and technology, practice area and affiliate support, and recruiting related promotion. This individual will lead a team of 25+ professionals in delivering high-quality marketing services in a fast-paced environment that supports business development, client and affiliate relationship management, and brand elevation across the firm.
The successful candidate will work closely with Analysis Group partners to build upon a strong marketing organization and maintain an outstanding level of performance, innovation, and customer service. The ideal candidate will be a seasoned marketing leader with deep experience in professional services and an outstanding command of digital marketing technologies, data analytics and AI tools for communication. He / she will be an exceptional client service professional with technical acumen and strong communication skills. They will combine experience in the collaborative development of firm vision and strategy with a hands-on approach, an interest in understanding the services sold by the firm, and exceptional attention to detail.
Key Responsibilities
Core Marketing and Communications Execution
- Implement the firm’s integrated marketing strategy, including digital, content, events, and brand initiatives, with a strong focus on leveraging technology.
- Partner with firm leaders to develop and execute strategies to broaden and protect the firm’s brand positioning.
- Oversee the creation and distribution of high-quality marketing collateral, thought leadership, events, promotional, and recruiting materials.
- Support consultant collateral development, including proposal and pitch documents, bios, CVs, and speaking engagements.
- Identify and promote client successes, case studies, and industry expertise to enhance market positioning.
- Reinforce consistently highest quality editorial output in both substance and execution.
- Manage and optimize the firm’s website, careers site, CMS platforms, and digital properties (social media, microsites, email campaigns), elevating functionality, performance, user experience, SEO optimization, and brand consistency.
- Lead a data-driven approach to marketing, leveraging analytics to measure and improve performance, enhance targeting, and inform decision-making. Collaborate with VP, Research and Market Intelligence to enhance marketing technology infrastructure—including CRM, email platforms, analytics tools, and automation systems.
Practice Area Support and Affiliate Support
- Coordinate with practice area and firm leadership to develop and implement a cohesive marketing strategy at firm and practice levels, collaborating closely with a small team of partners to build alignment across the entire partnership.
- Share best practices in marketing technology, analytics and digital strategy across practice areas to drive innovation and scalability.
- Engage closely with practice leaders to understand their business goals and translate them into tailored marketing strategies and campaigns.
- Collaborate with practice area leaders to identify and recruit affiliates to support practice area growth. Support partners in their development, retention and deployment of key affiliates.
Leadership & Management
- Lead, mentor and develop a high-performing marketing team.
- Foster a culture of collaboration, accountability, creativity, and continuous improvement.
- Facilitate opportunities for growth and career development for marketing team members.
- Develop and manage budget, ensuring optimal allocation of resources across priorities.
- Establish clear performance metrics and reporting structures to evaluate marketing effectiveness.
Qualifications and Experience
- Bachelor’s degree required; graduate degree preferred.
- 15+ years of relevant marketing experience, including experience in a professional services organization; experience marketing a service where client relationship development and firm reputation is critical.
- Proven success working in fast-paced, client-focused, and intellectually rigorous environments.
- Deep understanding of digital marketing ecosystems, including martech stacks, CRM, CMS, SEO, analytics, and AI tools.
- Experience with high touch communication and consensus building to achieve goals through influence in a non-hierarchical collaborative culture.
- A strong balance of strategic and business skills, with a high level of intellectual agility and ability to engage intellectually with the subject matter of the firm’s business.
- Strong leadership skills and a demonstrated ability to attract, build, mentor, and direct a high-performing cohesive team.
- Equally comfortable with strategic and hands-on operational/executional skills.
- To the extent permitted by applicable law, eligible candidates must be authorized to work in the United States without sponsorship or restriction, now and in the future.
Candidate Characteristics
- A highly communicative leader who can build support and buy-in across the organization.
- Ability to navigate professional services environments effectively, balancing decisiveness with a high degree of collaboration.
- Insightful and consultative nature with the ability to provide guidance and recommendations to partnership regarding marketing initiatives, resources, planning, and team roles and growth.
- Able to quickly adapt to a new environment and culture, comfort with a flat organization in which decisions are made through influence and consensus building.
- Development focused with proven ability to guide, inspire, and mentor a talented team.
- Exceptional analytical acumen and judgment with the confidence and ability to act independently when prudent, and the flexibility to support others when appropriate.
- An excellent communicator in both verbal and written contexts with the poise to interact and work effectively with senior consultants.
- A dedication to outstanding execution with attention to both the overarching vision as well as the smallest details.
- A high energy individual who will be a strong presence in the organization.
- Strong project management and organizational skills.
Analysis Group embraces equal opportunity. We are committed to building teams that bring a variety of backgrounds, perspectives, and skills, as we believe that a strong and inclusive workforce directly supports our goal of providing the highest-quality work. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other class protected under applicable federal, state, or local law, and we encourage candidates of all backgrounds to apply.
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