Practice Development Manager

Locations UK-London
Category
Marketing

Overview

Analysis Group is one of the largest international economics consulting firms, with more than 1,500 professionals across 15 offices in North America, Europe, and Asia. Since 1981, we have provided expertise in economics, finance, health care analytics, and strategy to top law firms, Fortune Global 500 companies, and government agencies worldwide. Our internal experts, together with our network of affiliated experts from academia, industry, and government, offer our clients exceptional breadth and depth of expertise.

 

Analysis Group is seeking a collaborative and forward-thinking Practice Development Manager to support the firm’s approach to practice area growth and market positioning in the UK and the EU. Partnering closely with senior staff in our UK, Brussels, and Paris offices, the Practice Development Manager will collaborate with other members of the firm’s Practice Development (PD) team to support the development of partner, practice area, and geographic specific marketing plans. Together with consultants and the PD team, the Manager will help to implement actionable, practice-specific plans to advance our market presence, support initiatives related to European experts/senior staff and deepening client communications.

 

The position requires an inclusive and efficient collaborator with experience managing complex projects. This role is part of a growing, multi-disciplinary Marketing & Business Development department of over 40 professionals, including teams focused on communications, digital strategy, market intelligence, design, and events. The individual will collaborate extensively with European senior staff and cross-functional colleagues to evaluate opportunities and to develop and monitor tactical, measurable practice-focused initiatives. This is an exciting opportunity to work with a talented team to enhance their services and further align them with the firm’s evolving business needs and importantly to leverage the firm’s strong global reputation and experience to expand in the UK/EU.

 

Essential Job Functions and Responsibilities:

  • Strategic Practice Partnership
    • Collaborate with senior staff and global PD managers to understand business goals and inform the development of longer-run EU/UK communications and promotion strategies.
    • Partner with practice leads and senior consultants to develop and facilitate practice-related initiatives and tactical execution, tailored to EU/UK Market.
    • Meet regularly with each partner to focus on practice-specific goals, including identifying and researching potential clients and market opportunities across the UK and EU. Work closely with them to build and implement business development activities in collaboration with Marketing department colleagues.
    • Provide insight and strategic support to identify gaps in EU/UK specific marketing, BD, and communications practices/tools.  Provide proactive ideas and strategies based on prior experience in these geographies. 
  • Market and Client Development & Visibility
    • In conjunction with senior staff, identify, evaluate, and manage profile-raising events including sponsored industry events, AG hosted events, in-house presentations for clients, and professional speaking opportunities designed to enhance European market visibility.
    • Coordinate and prepare ranking submissions; work with practice leads to determine rankings strategy for each submission, draft and finalize submissions accordingly.
    • Propose new target markets/clients to consultants, along with strategies and tactics to pursue. Close integrated work with colleagues focusing on lead generation and research will be essential to help map strategy and support that moves leads to securing business, along with analytics to increase new business outcomes.
  • Pitch & Experience Development
    • Support proposals and pitches, including drafting relevant case experience, tailoring bios, and developing new stock content for the firm’s experience database and proposal generation tool.
    • Collaborate with consultants and our editorial team on the development of compelling practice-related marketing collateral tailored to the European market; this may include website descriptions, brochures, and other public facing materials.
  • Project Management & Execution
    • Oversee initiatives with attention to scope, deadlines, and stakeholder alignment.
    • Provide insight and strategic support to identify gaps in EU/UK specific marketing, BD, and communications practices/tools. Provide proactive ideas and strategies based on prior experience in these geographies.
    • Plan and manage client outreach campaigns, including regular cross-practice email marketing and LinkedIn content strategy – raising AG brand awareness.
    • Track and report on business development activities, client engagement, and return on investment. This should be data-driven where possible, tracking email engagement, event attendance and follow up, etc. (leverage firm developed: frameworks, planning tools, and best practices to translate these strategic priorities into tactical initiatives and client development activities and to track performance of initiatives rolled-out in the EU/UK).
    • Maintain and update client databases, mailing lists, and CRM tools.

Qualifications & Experience:

  • Bachelor’s degree required.
  • Minimum of 8 years of substantive relevant experience in professional services marketing, business development, or practice development in Europe required.
  • Strong knowledge of European legal markets, particularly in dispute resolution and competition.
  • Excellent written and verbal communication skills in English and French (fluent or native in both languages required). German language proficiency a plus.
  • Strong interpersonal skills, including the ability to establish credibility with senior leaders in the practice and bring to bear the right mix of confidence, tact, and persistence in working with both consultants and professional staff in a multi-office environment.
  • Demonstrated ability to gain consensus through influence, presence, and positive discussion Required.
  • Collaborative, team-first orientation and an inclusive approach to working across stakeholders.
  • Exceptional project management and organizational skills, including ability to develop project plans and set deadlines to meet practice objectives, manage and prioritize multiple projects simultaneously.
  • Meticulous attention to detail and high standards for quality and accuracy.
  • Demonstrated commercial results from business development within professional services practice areas – i.e., measurable impact of marketing / business development efforts.
  • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, Teams); fluency in using CRM and technologies – including AI/GenAI- to improve marketing execution, automate content development, and support team effectiveness.
  • An inclusive and growth-oriented mindset, strong interpersonal skills, and an ability to work across differences.
  • To the extent permitted by applicable law, eligible candidates must be authorized to work in the United Kingdom without sponsorship or restriction, now and in the future.

Analysis Group embraces equal opportunity. We are committed to building teams that bring a variety of backgrounds, perspectives, and skills, as we believe that a strong and inclusive workforce directly supports our goal of providing the highest-quality work. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other class protected under applicable federal, state, or local law, and we encourage candidates of all backgrounds to apply.

Privacy Notice

For information about Analysis Group’s privacy practices, please refer to the applicable Analysis Group privacy policy.

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  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view the EEOC’s “Know Your Rights” poster here.

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